UFC signs further deals with more crypto-based companies The UFC entered the crypto market when they signed a deal with DapperLabs and followed up with a sponsorship deal with Crypto.com to facilitate their non–fungible tokens. Now, the UFC has signed a long-term deal with VeChain. VeChain was the first to announce the partnership with the mixed martial arts organisation. It has been reported that the deal is worth around $100 million over at least five years.