How streaming affects the esports betting industry

Streaming services have made it possible for esports tournaments to showcase their games for the audiences at home to enjoy. In fact, these platforms have improved so far that some competitions exclusively use them as stations. 

With sites like Twitch and YouTube getting immense popularity, the esports industry is getting more platforms to increase their viewership. Upon seeing its rapid growth, both the esports and streaming markets found a great opportunity to make their respective platforms work well for their general target audience. 

The question now is: How is it affecting the esports betting industry? With the rise of esports, its betting market is also garnering a lot of attention that made it one of the most profitable industries. Here is how streaming is affecting the esports betting industry for the better: 

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Factors affecting the growth of games streaming and esports 

What’s interesting about both the esports and streaming markets is that they are developed around the same time when technology reached its highest in the late 2000s. Below are some of the ways the streaming and esports markets grew to become one of the top industries in the world: 

Increasing popularity of mobile streaming

The growth of streaming platforms took off when the mobile industry reached its peak. Now, you can take your mobile device anywhere and stream esports videos. 

What made mobile streaming a popular pastime is the fact that mobile gaming was also gaining a lot of attention. At first, games couldn’t run properly with the dated technology mobile phones used to have back then. 

Now, smartphones are just as powerful as the average computer and can run games smoothly. The mobile gaming market and streaming platforms can also be used in tandem to capture live footage of people playing the games. 

This gave streaming platforms and esports coordinators an idea to make better technology to incorporate their video-capturing software into live tournaments people watch every year. Fast forward to 2020 when the pandemic hit, streaming platforms boomed significantly where people watched esports tournaments from the comfort of their homes.

Streaming platforms promoting micro transactions 

Since streaming platforms for games are driving a lot of sales for multiple gaming companies, this also turned into an opportunity for marketing endeavours. Popular esports streamers are given incentives to promote games and features that allow viewers to be enticed to buy from various gaming companies. 

Micro transactions are in-game purchases that require real money to buy. A lot of players are turned off by this idea but this model has proven given the sales most games have made when doing this. 

Also, streaming platforms became an agency for companies to spot potential promoters for their brands through ambassadorship programs that streamer channels can make use of.  When the momentum kept going for streamers to profit from the ambassadorship programs, the esports market quickly took notice and made the same move for their tournaments. 

Esports capitalising in streaming platforms to showcase their games 

The one thing that can be said about the streaming platform market is that it has allowed a lot of businesses to showcase their products and services to the world. However, the esports market is quite different. 

This industry depends on the games that hold tournaments instead of a single product or service. In fact, the esports business started as a promotional tool to help market its games. 

A good example of this is in 2011 when Dota 2 was initially released as a successor to the popular Defence of the Ancients game. Instead of using conventional means to promote the game, Valve made an entire esports tournament called The International. 

What followed after is the appreciation of fans for the competition where it quickly became a standard for big titles to release their very own esports scene. Recent games like Valorant, Rocket League, and Fortnite all have esports tournaments now that people enjoy watching.

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Are streaming services good for the esports betting market? 

Just like sports, the esports scene has an incredibly engaging betting market. There were a lot of punters that found the esports live betting market a joy to experience, and it’s an opportunity for many to win big payouts. 

How are streaming platforms helping the esports betting industry? Here are some of the ways it provided a lot of benefits for punters and sportsbooks in general: 

Streaming platforms showing game scores in real-time

The biggest contribution streaming provided was the live scores. In esports, there are scores that each team has to settle to win, and with a ton of teams that might be quite hard to track. 

In fact, it’s hard to imagine an esports betting scene without streaming the live scores and updates. Living in a digital world helps esports markets to showcase the games live while catering to punters who want accurate scores during games. 

Immersive experience for punters 

For punters who love to watch and bet at the same time, this is also a way for them to have a more immersive experience when doing both. Unlike sports where you have to be in the actual arena to feel the intense moments during the games, esports live streams don’t have this issue. 

Through real-time esports streams, the games are just as exciting as in the actual event. This is why streaming works well during esports betting scenes because there are minute differences between the videos and the actual event. 

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Most used streaming platforms for esports

There are a bunch of esports streaming platforms that esports tournaments across several gaming titles. Below are some of the most popular that both viewers and punters use when the top tournaments occur: 

Twitch

Twitch is arguably the most popular streaming platform in the esports industry. Not only that, but it’s also racing against YouTube for the top live streaming platform on the internet. There’s no doubt that Twitch had it beat in terms of live content. Some of the best features of Twitch include channel creation and a live chat feature that makes the platform more interactive.

Loco 

Loco is another great streaming platform that allows viewers to watch video games. This site allows users to play and live stream their gameplay footage like Free Fire, PUBG, and Valorant. This app is available in the Android Google Play Store which is easy to download and use. 

Rooter 

Just like Twitch, Rooter allows users to stream their video games through Android or iOS devices. The app also allows them to share their videos on social media sites and networks where they can invite more viewers to their live stream. 

Boom.tv

Boom.tv is not your typical streaming platform. Instead, it’s a site that allows users to experience 3D gameplay at all times which makes the experience much more immersive. There are also features like the one-click montage of a day’s replay and capture clips that viewers can do for reference if they want to use the videos as guides. 

Omlet 

Omlet is another live streaming platform that allows players to broadcast live stream gameplay. It is just like Twitch and other streaming sites which you can download by visiting the Google Play Store or iOS Appstore. 

Esports tournaments 2022

There are a lot of esports tournaments 2022 that are worth tuning into. Below are some of the best esports competitions that you can watch right now: 

The International 

Dota 2 holds its annual tournament through The International (TI). The best teams vie for the Aegis which is its version of the grand trophy. Before a team enters The International, they have to participate in a series of other competitions like the Majors to qualify for Dota 2’s largest stage. 

CS:GO Majors 

The Counter-Strike: Global Offensive (CS:GO) Majors is the biggest CS:GO tournament where the best teams compete for the championship. Just like any other esports competition, there are a series of rounds that each team must go through to qualify for the later stages of the tournament. 

League of Legends Worlds Championship 

The Worlds is the biggest competition in League of Legends, and it’s one of the most electrifying competitions in any esports ever. Fans tune in to this every year, and the best teams show up to vie for the trophy and become winners for the year. 

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If you are interested in streaming your favourite esports games, then visit Gamdom to start betting on the best teams and win a lot of payouts. You can also play casino games like live dealer games and slots if you want to take a break from the amazing experience that esports games provide. 

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Words: Vonn Consul